RSM Classic Inks Deal with Peter Millar LLC as Exclusive Apparel Sponsor
SIMONS ISLAND, GEORGIA (April 13, 2021) – The RSM Classic, an Official PGA TOUR Event hosted by the Davis Love Foundation, has selected Peter Millar as the exclusive apparel partner for the 2021-2022 tournaments. The RSM Classic is played on the Plantation and Seaside Courses at Sea Island Golf Club in Georgia’s Golden Isles each fall.
“We are excited to partner with the Davis Love Foundation on The RSM Classic”, said Scott Mahoney, Chairman and CEO of Peter Millar and G/FORE. “Through this partnership, we are excited to help the children and family charities which benefit from proceeds of The RSM Classic.”
“The selection of Peter Millar as our Official Apparel Sponsor was a natural fit for us,” said RSM Classic tournament Executive Director Mark Love. “Peter Millar has a long history with Sea Island and is a natural fit for providing timeless, luxury apparel. Peter Millar has a long history with Sea Island and is a great partner with all the Sea Island shops.”
The relationship between Peter Millar and Sea Island dates back to 2005 when Sea Island acquired a majority interest in the apparel company. Mahoney joined Peter Millar that same year and said that “Sea Island’s iconic status and long, cultured history really helped seal the Peter Millar’s fate and transformed it into a lifestyle brand.” Peter Millar continues to have a major presence in the shops at Sea Island, and Peter Millar participated in its National Pro-Am earlier this month.
“We are delighted to have Peter Millar as the Official Apparel Sponsor of The RSM Classic,” said Andy Bosman, RSM’s Principal, Chief Marketing Officer. “Our company’s relationship with Peter Millar spans more than a decade. We consistently receive positive feedback from our management team, employees and clients about the quality of Peter Millar’s performance golf attire.”
As part of the partnership, Peter Millar apparel will be worn by the Davis Love Foundation staff, Foundation Club and tournament volunteers. In addition, Peter Millar will host a shopping spree for Pro-Am participants and will be the primary provider of tournament merchandise available onsite during tournament week and online this fall at rsmclassic.com.
Proceeds from The RSM Classic benefit Special Olympics, Boys and Girls Club and many other charities focused on children and families.
About The RSM Classic
The RSM Classic is an official PGA TOUR event hosted by professional golfer and 2022 US President’s Cup Captain, Davis Love III. The tournament is held at Sea Island Golf Club on St. Simons Island in Georgia’s Golden Isles. The Davis Love Foundation, a 501(c)3 nonprofit organization, manages and operates the tournament, and has donated more than $22.2 million to charities that support children and families in need. For more information about The RSM Classic and the Davis Love Foundation, visit rsmclassic.com.
About Peter Millar LLC
Peter Millar LLC, a division of Richemont S.A., is a leader in the design, marketing and distribution of premium lifestyle products. Peter Millar has achieved remarkable growth and success by supplying the highest quality products to a premium limited distribution. Peter Millar offers a wide range of casual sportswear, tailored dress furnishings, and luxury and performance golf attire. The Company’s brand names include Peter Millar, Peter Millar Collection, Peter Millar Tailored Clothing, Peter Millar Dress Furnishings, and Crown Sport Performance Apparel.
For more information, visit PeterMillar.com, become a fan of Peter Millar on Facebook at http://www.Facebook.com/PeterMillar/, and follow the brand on Twitter and Instagram at @PeterMillar and @PeterMillarGolf.