McGladrey adopting RSM brand name in October
McGladrey announced that on October 26, 2015, they will unite with fellow members of their global network, RSM International, under a common brand name – RSM. Together, dedicating themselves to delivering the power of being understood® to entrepreneurial, growing organizations around the world.
The RSM brand will be integrated into communications materials prior to the November 2015 McGladrey Classic, a PGA TOUR event, which will be rebranded as The RSM Classic in support of the unified global name.
Here’s the official release from McGladrey:
McGladrey to Strengthen Market Position by Adopting RSM as Global Brand Name
CHICAGO, June 11, 2015
McGladrey LLP today announced it will adopt RSM as a common brand name, uniting with fellow firms of its global network RSM International to further strengthen the organization’s position as the leading global provider of audit, tax and consulting services focused on the middle market.
“Our clients are an essential part of the global economy, and a unified global brand reinforces our focus on being the first-choice advisor to middle market business leaders by providing consistent global services, regardless of borders,” said McGladrey Managing Partner and CEO Joe Adams. “Over the years, McGladrey has evolved with our clients, developing a strong suite of services to support their expansion into the global market and to help them address changes in regulations and the global business environment, enabling them to move forward with confidence.”
The middle market is a critical part of the U.S. economy, accounting for approximately 40 percent of the nation’s Gross Domestic Product (GDP), and providing one-third of its jobs. In fact, 85 percent of commercial middle market businesses participate in the global economy – either through importing, exporting or operations in other countries.
Recent global brand research showed that current and prospective clients view both McGladrey and RSM as leading brands focused on serving the middle market, and that both the RSM and McGladrey brands excel at what is most important to middle market business leaders – a passionate focus on collaboration, deep understanding of what matters most to clients and insights from senior partners.
“The adoption of a common name and unified global brand will better enable current and potential clients of RSM International firms around the world to more clearly see the strength and broad reach of the global services offered and reinforce our commitment to delivering the power of being understood to middle market leaders worldwide,” said Andy Bosman, chief marketing officer for McGladrey and chairman of RSM International’s global marketing and communications committee.
The brand will officially launch on October 26, 2015, when RSM International firms will adopt the unified global brand name, the power of being understood® brand positioning and a new logo, previewed today.